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privacy awareness domains

What Happens to Your Data When an Email Service Shuts Down

In 2021, Spamgourmet — one of the original email alias services — shut down permanently. Users who had used Spamgourmet aliases for years suddenly lost all those addresses. Every service registered with a Spamgourmet alias became inaccessible unless they had a backup email on file.

33mail followed a similar path. And it can happen to any service — including Cleanbox.

What you lose when an alias service dies

  • All aliases stop working — Emails to your aliases bounce. Anyone emailing you at those addresses gets an error.
  • Account recovery breaks — If you registered for a service with an alias, and the alias stops working, password reset emails cannot reach you. You may lose access to those accounts.
  • No forwarding, no contacts — Your contact history, filter rules, and settings disappear with the service.

Services that have shut down

ServiceWhat happenedUser impact
SpamgourmetShut down in 2021 after 20+ yearsAll aliases permanently dead
33mailService degraded, effectively abandonedUnreliable forwarding, aliases partially working
Blur (Abine)Masked email feature discontinuedExisting masks stopped forwarding

How to protect yourself

1. Use your own domain

This is the single most important protection. If your aliases are on @yourdomain.com instead of @servicename.me, you own the addresses regardless of which service processes them. If Cleanbox disappeared tomorrow, you could point your domain's MX records to a different service and your addresses would keep working.

With aliases on the service's domain (@cleanbox.me, @simplelogin.co, @addy.io), you have no control. The domain belongs to the service. If they shut down, the domain and all addresses on it are gone.

2. Keep a recovery email on critical accounts

For important accounts (banking, primary email, government services), make sure you have a backup recovery method that does not depend on your alias service:

  • Add a phone number for SMS recovery
  • Add a secondary email address on a domain you control
  • Download backup codes for 2FA

3. Export your alias list regularly

Keep a record of which alias maps to which service. If you use a password manager, this data is already there — each login entry contains the alias email. If not, maintain a simple spreadsheet.

4. Prefer services with data export

Before committing to an alias service, check: can you export your aliases, contacts, and settings? Open-source services (SimpleLogin, addy.io, Forward Email) score well here because you can self-host as a fallback.

Being honest about Cleanbox

Cleanbox is an independent company. We are not acquired by a larger entity, we are not venture-funded with a burn-rate countdown, and we are profitable. But no company is immortal.

What we recommend to our own users:

  • Use a custom domain for your most important aliases. Cleanbox supports custom domains from the Premium plan ($15/mo). Your domain, your addresses, portable to any service.
  • Keep your password manager up to date with which alias maps to which service.
  • Do not put all eggs in one basket for critical accounts — have a recovery path that does not depend on us.

For a guide on getting started with your own domain, see Custom Domain Email: The Complete Guide for Small Businesses.

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